關於50週年

About TAITRA 50

#數位經貿的領航者
#On the Leading Edge of World Trade

黃志芳董事長
Mr. James C. F. Huang
Chairman

1970年是臺灣經濟即將起飛的年代,當時臺灣年度進出口貿易總額僅30億美元,對外貿易工作處於萌芽階段,亟需專責機構協助推廣,中華民國對外貿易發展協會承載著政府、企業界及國人同胞的期許正式成立,首任董事長為時任經濟部長的臺灣重要經濟推手孫運璿先生。

1970s marked the beginning of an era when Taiwan’s economy was booming. At that time when Taiwan’s total value of import and export trade was recorded US$3 billion and the development of foreign trade remained in the preliminary stage. The government, together with many industrialists, felt the need to establish a specialized organization to cater to the need of a growing economy. Given the context, the Taiwan External Trade Development Council, or TAITRA, was formed. Mr. Sun Yun-Suan, then Minister of Economic Affairs, who was also the first chairman of TAITRA.

50年來貿協不負使命,在臺灣經濟發展的不同階段,扮演臺灣企業界與國際接軌及拓銷全球市場的重要角色,帶領業者足跡遍布世界每個角落。從早期的輕工業、發展進口替代、外銷出口勃興、到臺灣機械、資通訊電子產業崛起,一直到世界步入網路及數位時代,外貿協會都與時俱進,不斷調整服務內容,深受工商業各界的肯定。

Over the past 50 years, Taiwan’s economy has evolved with different areas of focus. For example, at the beginning, the government’s focus was on light industries, coupled with the implementation of import substitution policy; Later on, the focus shifted towards export-oriented economy; and the rise of the machinery industry and ICT (information communication technology) industry. Now, we are witnessing the global trend of Internet and digitalization. TAITRA plays an important role for connecting businesses in the global arena. We have fulfilled our missions in every phase and progressed with the country’s economic development and constantly adjusted its services with time, and our performance was highly affirmed by industries and enterprises.

今(2020)年是貿協成立半世紀的重要歷史時刻,面對數位科技時代的挑戰,和後疫情時代全新的世界產經形勢,貿協將加速轉型成為智慧服務平台,透過貿協遍布全球的63個海外據點,與企業界廣泛連結,線下串連線上全方位數位行銷及媒合,為臺灣業者尋找商機。

This year marks a special milestone for TAITRA as we are celebrating our 50th anniversary. Facing challenges of new digital era and a whole new economic landscape in the post-COVID-19, we need to accelerate our transformation to become a platform for smart services, make connections between companies. Through our 63 overseas offices, we will continue to explore new opportunities for Taiwanese companies and upgrade new skills and methods, for example, by developing online-to-offline digital marketing tools and business matching methods.

此外,貿協將持續擔任國家對外經貿戰略的重要前鋒,協助產業界落實總統連任就職演說的六大核心戰略產業的國際合作與永續發展,並建構臺灣新數位經濟生態圈。

In addition, TAITRA will continue its role as the strategic forefront fighter to develop Taiwan’s economy and trade by helping industries carry out the President Tsai Ing-wen’s directive mentioned in the inaugural speech, of enhancing international cooperation and sustainable development of the six major core strategic industries and building up Taiwan’s new ecosystem of the digital economy.

展望未來,貿協除了繼續扮演「國家經貿的航空母艦」角色外,更將以使命必達的執行力,順應時勢變化,發揮創意,嘗試各種創新挑戰,並加速數位化,運用新科技,整合產業生態系,擔任臺灣「數位科技的領航者」及「創新模式的推動者」的角色,提供我商「第一哩路到最後一哩路(from the first mile to the last mile)」、貫穿產業價值鏈整體環節的數位服務。

Going forward, besides being the aircraft carrier that navigated Taiwan’s economic and trade development, TAITRA will further deliver excellent implementation and creative responses to new challenges. We will accelerate digitalization, leverage technology and integrate industry ecosystems to provide Taiwanese companies with digital services “from the first mile to the last mile” to connect every part of the value chain, bringing its role as a digital technology navigator and innovative business model enabler of Taiwan into full play.

貿協將永遠走在最前線,與臺灣企業攜手打拼,繼續航向未來五十年,共創臺灣經貿新榮景!

Undoubtedly, TAITRA will continue to lead in the front and team up with Taiwanese companies to move forward for the future prosperity of Taiwan in the next up and coming 50 years.

林芳苗秘書長
Ms. Leonor F. M. Lin
President & CEO

外貿協會以服務國內中小企業為宗旨。半世紀以來,因應時代需求,貿協的服務型態也不斷銳變,運用新工具不斷精進服務廣度及深度,透過多元拓銷方式,帶領國內廠商開發海外市場,為臺灣經濟發展貢獻己力。

For almost half a century, the Taiwan External Trade Development Council, or TAITRA, was established to provide services to Taiwan’s small and medium-sized enterprises. As demands changed over time, TAITRA also evolved and innovated by leveraging new technologies to improve its services in width and depth. Through multiple marketing projects, TAITRA contributed to Taiwan’s economy by painstakingly leading companies to reach out and develop world markets.

50年來,貿協配合政府經貿政策隨著國際經貿環境變遷及我國廠商貿易拓展需求不斷轉型提供創新服務,例如:全球指標性展覽COMPUTEX,草創時僅為200多個攤位的外銷展,40年來順應產業發展需求,不斷注入創新元素,像是2016年加入InnoVEX創新與新創展區以「建構全球科技生態系」定位進行轉型如今COMPUTEX成為5,000多個攤位、全球第二大資通訊專業展。不僅如此,包括COMPUTEX等8項國際展覽,更獲得ufi(國際展覽業協會)認證,讓臺灣會展專業形象揚名國際。另在硬體方面,南港展覽館1、2館運用AI、5G最新科技,提供智慧化展館服務,亦創亞洲風氣之先。

Over the past 50 years, TAITRA has also innovated on service offerings to keep up with global trends in accordance with the government’s economic and trade policy, as Taiwanese companies’ demand for export and trade has varied accordingly with global economic change. COMPUTEX, a globally renowned flagship ICT (Information Communication Technology) exhibition held by TAITRA, is a good example of this profile. At the beginning, the scale of this export-oriented exhibition was approximately 200 booths. With the rapid tech trend, COMPUTEX has turned its position into building global technology ecosystems, including launching InnoVEX, a feature exhibit of COMPUTEX since 2016. It is recognized as one of the most influential startup platforms. COMPUTEX today has successfully become the second largest professional ICT exhibition in the world, accommodating more than 5,000 booths to join the event. In addition, Taiwan has eight exhibitions, including COMPUTEX, certified by UFI the Global Association of Exhibition Industry as a professional international exhibition, making Taiwan a globally-recognized professional MICE destination with prestigious branding. In the MICE construction aspect, Taiwan’s Taipei Nangang Exhibition Center (TaiNEX 1 & TaiNEX 2) also pioneered the provision of AI and 5G-based cutting-edge smart services inside exhibition halls to keep Taiwan ahead of other countries in Asia.

協助我國中小企業開發重點巿場,一向是貿協的使命。近年來,貿協除帶領廠商布局新南向、非洲及中東等新興巿場外,更於以色列特拉維夫、印度新德里、斯里蘭卡可倫坡等地設立新據點,加強深耕當地巿場。此外,貿協也將各項服務精緻化、客製化,如推出小型機動拓銷團、提供國際行銷諮詢等為廠商量身定作最佳行銷方案。

TAITRA’s other mission is to assist small and medium-sized enterprises in expanding to critical markets outside Taiwan. In recent years, TAITRA has led domestic enterprises to reach emerging markets in southbound countries Africa and the Middle East. Overseas offices were established in Tel Aviv in Israel, New Delhi in India, Colombo in Sri Lanka and so on, to enhance access to local markets. In addition, TAITRA refined its services and made them more customer-centered, such as organizing marketing groups in small but agile sizes and providing tailor-made international marketing consulting services to companies to maximizing marketing solutions.

為了爭取國際活動空間,讓世界看見臺灣,貿協亦積極參與國際經貿組織。如1980年以台北世界貿易中心(TWTC)名義加入WTCA(世界貿易中心協會),於1994年主辦第25屆WTCA年會,獲得與會會員一致讚賞,進一步提升我國形象與知名度。2012年更獲得WTCA頒發8項最佳營運(Best Practice)評鑑獎,是全球WTCA會員中唯一獲得8項認證的機構。近年來,貿協不但連年當選理事,並再度爭取到2020年WTCA年會的主辦權。

To help Taiwan gain a more global presence, TAITRA has been actively participating in international trade organizations. TAITRA entered the WTCA (World Trade Center Association) in the name of Taipei World Trade Center in 1980. It also held the 25th WTCA General Assembly in 1994, which earned it accolades from WTCA members and enhanced Taiwan’s global visibility and brand value. It received eight Best Practice Awards from WTCA in 2012 to hit an excellent record that no other members have yet surpassed. In recent years, TAITRA has been elected as a WTCA council director for several consecutive terms. TAITRA won the tender to host the General Assembly again and be responsible for the 2020 WTCA General Assembly.

此外,貿協也在各項國際盛會不缺席,如2010年參加上海世博會,是我國睽違世博會40年後,再度重返世博舞台,成功展現國力及提升我國國際形象。

In addition to the WTCA assembly, TAITRA has represented Taiwan at many international Grand Events. For example, it led Taiwan back to the World Expoafter a 40-year gap by attending Expo Shanghai 2010, demonstrating Taiwan’s strengths on the international stage and wowing the world with an impressive brand image.

為因應數位時代,提供我國業者更多數位貿易服務,貿協運用數位科技,在內部進行數位轉型,對外除加強培育及提升廠商數位能力外,亦提供中小企業結合線上線下的拓銷服務,如辦理採購洽談會,邀請國際買主來臺採購外,亦辦理視訊洽談會;此外,台灣經貿網更與海外跨境電商聯盟,協助中小企業28萬項商品在電商平台銷售。

In response to the trend towards digitalization, TAITRA evolved with time. Externally, it leveraged digital technology to provide digital trade-related services to Taiwanese enterprises and internally facilitated digital transformation to enhance its training-offering capabilities. TAITRA provided training to enhance the digital capabilities of Taiwanese companies and online-to-offline marketing services to small and medium enterprises by organizing physical purchase match meetings and video conferences to match international buyers and Taiwanese companies. Furthermore, one of its websites, info.taiwantrade.com, was in alliance with foreign trans-national e-commerce platforms to introduce digital channels to our small and medium-sized enterprises, on which more than 280,000 product items were available via e-commerce.

今(2020)年COVID-19疫情爆發,不但形成國際壁壘,人際互動減少,也改變人類生活及消費習性,讓全球居家辦公成為未來工作新樣態,加速宅經濟的發展。我國在這波疫情,以防疫嚴謹的形象得到國際好評,加上提供國際醫療器材援助及經驗分享,突顯出我國防疫和資通訊等產業強勁的競爭力,同時也提升了臺灣產業的國際形象,對臺灣品牌發展及出口極有助益。

In 2020, the COVID-19 pandemic unexpectedly spread around the world, causing protectionism to rise globally, resulting in reduced human contact and communication, a change in consumer behavior and lifestyle, an increase in work-from-home that could become a normal working pattern in the future, and an acceleration of the stay-at-home economy. During the outbreak, Taiwan was highly appreciated by the world for its strict and appropriate prevention of the COVID-19 spread. With the experience of sharing medical equipment and pandemic prevention worldwide, Taiwan demonstrated its strong competitiveness in public health control and digital capabilities, which also contributed to Taiwan’s positive global exposure to export development.

過去50年,貿協陪伴著中小企業一起成長,提供符合廠商需求的服務。未來50年,貿協同仁將秉持服務企業的初衷,不斷精進,與時俱進,與臺灣中小企業一同邁向國際,創造新局!

For the past 50 years, TAITRA has been working closely with it small and medium-sized enterprises to develop step by step, by providing them with necessary services. Over the next 50 years, TAITRA, with its founding missions in mind, will continue to improve itself with relentless efforts and evolve over time to team up with it small and medium-sized enterprises to surprise the world with new stories of Taiwan’s trade and exports.

貿協50周年特展
TAITRA 50th Expo
Slider